'Mission'
Our goal is to establish ‘SwissMountain’ as a premium quality spring natural mineral water brand of SWISS origin in key high per-capita metropolitan markets worldwide.
Our vision is for ‘SwissMountain’ to be the discriminating consumer’s first choice for an ‘imported’, ‘still’ and moderately carbonated mineral water, which delivers outstanding quality and offers a refreshing, all-natural, calorie-free alternative beverage. Its balanced mineralization compares favorably and positively with key competitors.
Most notably, it contains virtually no nitrate – a component harmful to health when it is above certain levels.
Our purpose is to provide the medium/up-market consumers of the world with a Swiss-sourced mineral water alternative of outstanding quality at an affordable price.
Distribution is selective in line with the brand’s ‘up-scale and premium quality’ character.